Overview
SYN USA is a part of the SYN World. A creative agency that partnered with Monily to bring its number crunching up to speed with its agile environment.
Overview – What’s This About?
When you’re running a global creative agency like SYN USA, the projects never stop moving and neither do the numbers behind them. With clients spread across multiple countries, short-term collaborations coming in and out, and sister companies like SYN China and SYN Japan in the mix, keeping the financial side smooth is no easy task. That’s why for the past two years SYN USA has partnered with Monily, not just for bookkeeping but for building a financial backbone that matches its fast-paced, international business. From processing payments across borders to delivering in-depth financial insights, find out how Monily has worked hand-in-hand with SYN USA to make sure creativity stays at the forefront while the books behind stay in order
Who’s SYN USA?
SYN USA is a part of the SYN World, a collective of sister companies including SYN China and SYN Japan that specializes in creative and musical services. Known for collaborating with international clients on unique, short-term projects, SYN USA has its presence in Los Angeles, Tokyo, London, Beijing, Manila, and Shanghai. With projects ranging from global branding campaigns to musical collaboration between top artists, the music agency has a diverse clientele that’s constantly expanding and evolving. As a one of its kind company in the creative world, SYN USA is a highly agile agency that needs financial management as fast-paced as its model.
The Challenge: Driving Growth Amid Complexity
For a company like SYN USA, the challenge wasn’t about growth hurdles, it was about managing complex financial operations that come with running an international agency. Multiple borders, vast clientele, extensive list of partners, and vendors beyond territories, here’s what the key considerations included at SYN USA.
Efficiently Handling Short-Term Projects
Frequent invoicing, varied payment timelines, and shifting revenue streams meant there was a need for a system to streamline across all segments.
International Transactions
Handling both domestic and international wires across multiple currencies required sharp attention to detail and tracking.
Sister Company Coordination
Managing intercompany balances and adjustments between SYN USA and its global counterparts was essential.
These weren’t exactly problems but rather demands of running a business as expansive and as global as SYN USA.
A Practical Collaboration with Monily
When SYN USA teamed up with Monily two years ago, the vision was simple: create a financial system that works as seamlessly as SYN’s creative projects. From day one, this relationship was about collaboration. SYN USA would use a Dropbox to share invoices, and Monily would step in to process, schedule, and release payments once approved. This gave Nick, founder SYN USA, and his team the ability to stay focused on their clients while ensuring every transaction was handled on time and with precision. Payment processing, however, was just one part of the big picture. SYN USA and Monily’s collaboration worked across various fronts of bookkeeping to ensure seamless financial management at the global music agency.
What Monily Brought to the Table
- Reliable Bookkeeping and Reconciliation
- Using Xero, Monily manages regular bank feed categorization and reconciliations.
- Keeps accounts receivable in check by recording invoices and tracking due payments.
- Handles accounts payable by recording bills, scheduling, and making vendor payments.
- Streamlined Payment Processing
- Processes both international and domestic wires to support SYN USA’s global network.
- Reviews invoices by SYN USA and executes payments upon Nick’s approval.
- Suggests the most cost-effective international payment methods to maximize
- Insightful Reporting and Analysis
- Provides consistent monthly financial reports to keep the SYN USA team informed.
- Prepares monthly and quarterly comparative analysis reports to help control expenses and boost revenue.
- Since early 2025, Monily also provides financial analysis highlighting revenue opportunities and help SYN USA set new revenue targets.
The Outcome: A Financial System As Fast As SYN USA
Two years into the partnership, SYN USA now operates with a financial backbone that keeps pace with its creative energy:
Effortless Invoice Handling
SYN USA hands over the invoices to Monily over Dropbox, and the rest is taken care of.
Accurate, Up-to-date Books
With Xero reconciliations and consistent categorization, every dollar is accounted for.
Smooth Global Payments
Financial analysis and comparative reports give SYN USA the clarity to set goals and make smart adjustments.
Actionable Insights
Financial analysis and comparative reports give SYN USA the clarity to set goals and make smart adjustments.
More Time for Creativity
With Monily handling the back office, the SYN USA team focuses on fully delivering high-quality projects – a benchmark it has set since 1991.
The result isn’t just clean books; it’s a financial system that’s as fast paced and cutting-edge as SYN USA’s creative side of the work.
Looking Ahead, A Partnership Meant for the Future
As SYN USA continues to take on diverse projects across the globe, Monily remains a trusted partner ensuring that the financial system keeps up with the business. If your business manages international clients, project-based work, or complex financial operations, you don’t have to handle it all alone. Partner with us at Monily and learn how we can support your business.
Books that tell you why, not just what
Growth hides things. Revenue climbs, everyone celebrates, and the margin quietly slips two points a quarter. Good bookkeeping, proactive tax prep, and top-notch financial advisory catches that early. Great business financial solutions tell you why.
Schedule a free consultation with our C-level experts today.
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